Japan's ubiquitous ambassador of cute — has built up an impressive resume over the years. Global marketing phenom. Fashion diva. Pop culture icon. Now the moonfaced feline can add "government envoy" to the list. The tourism ministry on Monday named Hello Kitty as its choice to represent the country in China and Hong Kong, two places where she is insanely popular among kids and young women .
This is the first time Japan has named a fictional character as its tourism ambassador.
The Associated Press notes that "according to her official profile from Sanrio, Hello Kitty lives with her family in London. It does not mention how often she visits Japan."
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