Twenty years ago this week, Madonna's Pepsi commercial featuring "Like A Prayer" was shown worldwide just once, and then pulled by Pepsi after Madonna's own video for "Like A Prayer" was premiered later that same week:
It was, the TV voiceover promised us, not to be missed. The Material Girl was to put the fizz into Pepsi's campaign - for a fee of $5m.
The premiere of Madonna's "Like A Prayer" in a two-minute commercial was so anticipated that the commercial had advertisements on national tv, promoting its debut - 8.12pm on Thursday 2, March, 1989.
But within 48 hours of the much-hyped worldwide premiere, the company pulled the ad, and it was never shown again.
It was, the TV voiceover promised us, not to be missed. The Material Girl was to put the fizz into Pepsi's campaign - for a fee of $5m.
The premiere of Madonna's "Like A Prayer" in a two-minute commercial was so anticipated that the commercial had advertisements on national tv, promoting its debut - 8.12pm on Thursday 2, March, 1989.
But within 48 hours of the much-hyped worldwide premiere, the company pulled the ad, and it was never shown again.
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