R.I.P
Don LaFontaine, the man who popularized the now loved-catch phrase, "in a world where..." and lent his voice to thousands of movie trailers, has died. He was 68.
LaFontaine made more than 5,000 trailers in his 33-year career while working for the top studios and television networks.
LaFontaine made more than 5,000 trailers in his 33-year career while working for the top studios and television networks.
LaFontaine explained the strategy behind the phrase.
"We have to very rapidly establish the world we are transporting them to," he said of his viewers. "That's very easily done by saying, 'In a world where ... violence rules.' 'In a world where ... men are slaves and women are the conquerors.' You very rapidly set the scene."
"We have to very rapidly establish the world we are transporting them to," he said of his viewers. "That's very easily done by saying, 'In a world where ... violence rules.' 'In a world where ... men are slaves and women are the conquerors.' You very rapidly set the scene."
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